Thursday, 9 January 2014

Mercedes to assemble S Classs in India, to double annual capacity to 20,000



Stuttgart based Mercedes Benz, which had just launched the S Class in India at Rs 1.57 Crores is all set for the local manufacturing of its product in India. The new car S500 long wheelbase measures 5,246 mm in length, 1,494 mm in height, 1,899 mm in width and comes with a 3,165 mm wheelbase. It tips the scales at 2,200 kg.

Mercedes Benz which had sold 9,003 cars in India last year, a 32% growth over last year is all set to replace the top luxury carmaker in India - Audi to second slot. Audi in 2013 had crossed 10,000 mark sales. In the second half of 2013, Mercedes had taken the top slot and is now hoping to outpace the market leader again on the back of its new launches.

Mercedes, which had introduced eight new models in India last year, is planning to enhance its local assembly operations to beat competition and fill the SUV deficit in its portfolio. In India, it assembles four car models—the C-Class, E-Class, ML-Class and the GL-Class. The company is planning to introduce its globally successful GLA SUV and the CLA sports sedan in India to tap its growing affluent class.

Mercedes Benz has already sold the 125 SClass launch edition cars allocated by its German headquarters for India. Deliveries of the locally assembled car, which will be available with both diesel and petrol engines, is expected to start in April.

Moreover, the carmaker plans to double its annual capacity to 20,000 per annum in India. We wish Mercedes Benz, all the best for achieving its target of being the largest carmaker in India outpacing its rival Audi in 2014. Watch out the close rivals as the year progresses.

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