Tuesday, 24 September 2013

Fiat to launch Classic Linea tomorrow - 25th September 2013, Spy images are here

Fiat India confirmed that one of the nine new launches until next three years will start from 25th September 2013 - the first one being Linea Classic. Mr. Nagesh Basavanhalli, Fiat India’s head said -

When you come to the Linea Classic, that’s a specific part of the C-Segment. We are playing significantly in the ‘C-High’ segment. The ‘C-Lower’ which is the other aspect of the C-Segment, is what we believe is very viable and effective, and so we clearly are going after that market. We believe that the Linea has the legs to grow in the C Segment. However the Classic is not a sub-4 meter product.

Linea Classic would challenge the higher variants of other C segment sedans like Swift Dire, Etios and Amaze. Stay tuned for tomorrow, while we bring all the details to you from the event.

The changes to be included on Fiat Linea Classic includes -
  • All black Punto's finish
  • 14" black wheel caps borrowed from Punto
  • Steering mounted controls removed
  • Classic badging on the car.
  • Other chrome bits removal
Fiat has already begun marketing the Linea Classic as the longest vehicle in its class, an approach that highlights the "luxury made affordable" marketing strategy.


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