Ford India, with the new management on board, their new Indian MD - Mr. Joginder Singh and a new global launch - "EcoSport" has boosted their confidence levels to all time high. In case you delve closely into the strategies of the auto makers in India, they have tried to make use of one popular car to sell others too. Take Renault, for example - by their strong proposition - Duster, they launched Scala and have been selling it to the descent levels. Similar is the case for Fluence and other auto makers too. And it has even worked well for them.
Ford India too tries to repeat the history. With the success of EcoSport in India, the car maker plans to re-launch their Fiesta brand in India. As per the images shared by our avid reader Vignesh, the new car looks more bold and wears the front fascia inspired from EcoSport. The new car will be coming with 1.5L DV5 Diesel engine with power out put of 92 PS and 204 N-m of torque. The Gasoline engine would be a 1.5L engine producing 110PS and 140 N-m of torque.
There is yet another speculation, similar to what Ford did for EcoSport - launching it at a lower base price, Ford could launch the Fiesta too with the base variant as low as Rs 6.99 Lac. Expect the same to be launched in India early 2014. Stay tuned !
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