Sunday, 28 July 2013

HIndustan Motors develops Ambassador BS IV - Coming August 2013



Hindustan Motors is back with another initiative to keep their brand afloat. The Ambassador is back with BS IV variant and will be rolled out in August 2013 from HM’s Uttarpara plant in Hoogly.

The sale of BS III variants were banned by the Indian government in April 2010 however the BS IV variant will open up 17 more markets including Kolkata which is currently the big taxi segment for Hindustan Ambassador. The company also claims that the new car comes with an upgraded 1.5L Diesel engine which offers more torque yet same fuel economy.

The Ambassador has been certified as BS IV emissions compliant vehicle by the Automotive Research Association of India (ARAI), Pune by clearing its mass emission, OBD II (onboard diagnostics) and other related tests as per Rule 115 of Central Motor Vehicles Rules (CMVR), 1989, effective April 2013.

Welcoming the development, HM’s managing director and CEO, Uttam Bose, said, “We had been working on upgrading our Ambassador 1.5-litre diesel car to match BS IV norms for over a year. We are happy that our efforts have borne fruit and we have received certification from ARAI after passing rigorous tests. This has demolished the myth that Hindustan Motors cannot upgrade its existing engines. Moreover, this opens hitherto forbidden markets where this vehicle commands enviable loyalty in the taxi segment. We expect our sales to grow significantly within a few months.”

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