Monday, 24 June 2013

Nissan launches its Student Brand Manager programme




Nissan India has launched the fourth session of its Brand Manager programme for management students across the country in 30 cities. The company expects to receive 4,000 entries and finally plans to select just 30 candidates. The 30 selected lucky students will get a Brand Ambassador badge along with a brand new Nissan Micra.

Launching the campaign, Nitish Tipnis, director, sales and marketing, Hover Automotive India, said, “The fact that the NSBM programme is entering its fourth consecutive year reflects our commitment to identify and nurture management talent. It also helps us build our brand association with the young people of India who will be tomorrow’s leaders of the corporate world.”

The selected students will receive a grant for six months to help them conceptualise and implement ideas on Nissan brand visibility and impact. As a NSBM, they will also get a Nissan Micra to conduct activities such as test drives and host marketing activities and align their thoughts to the product propositions.

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