Monday, 10 June 2013

Mercedes Benz gets 400 bookings for A Class in 10 days, mulls up assembly in India

Mercedes Benz received 400 bookings of their latest launch - A Class Sports hatchback in just 10 days of their launch. Bouyed by the huge bookings, the highest for any luxury car in India, the Stuttgart based company is planning to do the local assembly of the car in India.

"We have received over 400 bookings in just ten days after launch. This is a historical high for us as never in the past we had any models receiving this kind of booking," Mercedes-Benz India Managing Director & CEO Eberhard Kern told reporters.

Mercedes Benz India assembles the E, C, S and M Class models currently and will also start rolling out the GL Class from August this year at the Chakan plant. The facility has an annual capacity of 10,000 units, which will increase to 20,000 units next year.

Globally also the A-Class has received good response and has so far clocked 90,000 bookings within months of launch in September 2012. Kern said the waiting period for the model in India will be around three months and the company will continue to take bookings for the A-Class.

View more details on A Class here. 


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