Friday, 24 May 2013

Toyota to launch Compact SUV, more small cars in India



Toyota Kirloskar India, which makes one of the most trusted brand of cars across the world and has been the number one in global automobile market for 4-5 years now has finally decided to put its clear focus on Indian market too. The carmaker now aims to become numero uno and hence plans to expand its portfolio in India.

The company plans to introduce itself into new segments like fast moving Compact SUV segment and volume garnering small cars segment.

The company, however, said in the absence of a clear cut Indian government policy relating the auto industry such as fuel policy and import tariff, it is adopting a wait and watch strategy before deciding on setting up of a new diesel engine plant in the country or launching more hybrid cars.

"If you look at our portfolio in India, we have just one small car, Liva. We need more if we have to have big volumes in a fast growing market like India," Toyota Motor Corporation Managing Officer Satoshi Ohiso told reporters.

"Globally, the compact SUV segment is getting more popular and in India it is also the same. We will definitely have our presence there," he said, without elaborating details.

While he did not share a timeline for realising such ambition, O'Connor said Toyota is watching out for a clear cut government policy before it decides on key decision like investing on a diesel engine manufacturing plant.

The image attached here is of Toyota - Rush, a compact SUV sold globally. It appears to be a mini Fortuner. The Japanese carmaker should benefit out of the strong reputation for Fortuner in India and should work on bringing this product to Indian market too. 

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