Wednesday, 1 May 2013

Royal Enfield commences new plant at Oragadam, Tamil Nadu - Rolls out first bike

Royal Enfield has commenced production at its newly established plant at Oragadan, Tamil Nadu. Spread over 50 acres, the Oragadam plant has an installed production capacity of 1.5 lakh units in the first phase. Eicher Motors made an initial investment of Rs 150 crore for construction of the facility that will produce the full range of Royal Enfield motorcycles.

Mr. Siddharth Lal, Managing Director of Eicher Motors said, “We have been extremely successful in stretching the capacity of our existing 60-year-old plant to record levels—achieving production of over 12,000 motorcycles in the month of March 2013,” he said.

The demand for Royal Enfield’s line-up, which includes the Bullet, Classic and Thunderbird models in both 350 and 500cc displacements, however, has continued to outpace supply, he said.

“With the speedy execution of the first phase of the plan, we have revised our production target upwards in 2013 – to 175,000 motorcycles from both plants,” Lal said.

The company has begun the second phase of expansion at Oragadam to increase production capacity to 2.5 lakh motorcycles in 2014. “With this new facility, we now have the ability to scale our production quantity quickly in response to market demand,” Lal said.

Other images could be viewed here.


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