Tuesday, 14 May 2013

Mahindra to launch new base variant of XUV5OO called as W4

Mahindra & Mahindra, the home grown Utility vehicle maker, is considering to launch a base variant called W4. The current base variant is available as XUV 5OO W6 and is available at apprx. Rs 12 Lac, ex-showroom price. The low end variant could be launched at an attractive price of Rs 10.99 Lac

The base variant could lack the features like rain sensing wipers, automatic headlamps and multimedia touchscreen. The major reason for developing a new low end variant is the dropping sales every month of XUV 5OO. The XUV had always been a good number gatherer for Mahindra and continuously did apprx 3,500+ units every month. Infact the carmaker sold 50,000 units in  just 16 months.

The sales last month have dropped to just 2,200 + units and this has caused a lot of concern for the home grown carmaker. With dropping sales of Quanto, Xylo and Verito, the carmaker needs to be cautious for the current year and hence is developing new products.

The base variant of XUV 5OO could compete with the likes of Renault Duster and Tata Safari.

Stay tuned for more updates on Base variant of XUV 5OO.


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