Thursday, 2 May 2013

Honda Amaze registers 22,000 bookings

Its been less than 3 weeks of the launch and the Japanese carmaker has announced that their newly launch Amaze on 11th April 2013 registered 22,000 bookings.

The Amaze, Honda's first diesel car in India, has seen several buyers come for test drives and dealers struggling to meet increasing demand across the country. It has, thus, become the most successful model in Honda's 18-year history in India, surpassing even the Brio hatchback and City sedan.

Most Honda dealers are witnessing a large number of enquiries getting converted into confirmed bookings, with almost every dealer forced to keep the showroom open well past the usual business hours.This comes at a time when the rest of the car industry, reeling under struggling demand, is offering discounts and other finance offers to clear stock. In March, the car segment saw a fall of 23 per cent at 180,675 units, according to the Society of Indian Automobile Manufacturers.

The carmaker launched Amaze at a starting price of Rs 4.99 lac for gasoline variant and Rs 5.99 lac for entry level diesel variant. "We have witnessed a large number of walk-ins since the launch of the Amaze; several more wait to drive the car. On most days, the showrooms are open till 8 pm, but now, it's extended to 10-10.30 pm," said an executive from Honda Cars India.

Honda has a shortage of capacity at its Greater Noida plant. The plant can manufacture 10,000 units of vehicle and therefore only 4,500-5,000 units of Amaze due to other cars like Brio and City also being produced. The carmaker was able to deliver 4,852 units of Amaze to dealers in April 2013. 


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