Saturday, 18 May 2013

Bajaj to launch six new bikes in July 2013 based on Discover

Seems like since the time, Bajaj Motorcycles lost their second position in domestic market to Honda Motorcycles, the Pune based bike maker has not slept good nights. The bike maker has decided to flood the market with new models, to be precise 6 new models are expected to be launched by Bajaj.

Out of these four bikes would be launched in price range of Rs 40,000 - 50,000 and other two would be launched in price bracket of more than Rs 50,000. While one of the expected launches could include Pulsar 375, the other ones could be based on Discover platform.

Mr. S Ravikumar, senior vice president (business development and assurance), Bajaj Auto said, “With the Discover, we have made multiple cuts in the entry level segment. The brand has gained good traction in the market. The focus now would be on the Discover in the current financial year.”

Stay tuned for more information on two wheeler market in India.


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