Friday, 12 April 2013

Tata Motors hints at pricier Nano and could get styling inputs from Pixel



We have been listening it for a while that Tata Motors is working on CNG and Diesel variant of Nano but didn't had an idea that Tata Motors is also working on facelifted version of current Nano. As per reports, Nano is believed to get styling inputs from Pixel.

As we all now know, the major problem with Nano was that nobody wanted to get associated with the cheapest car of the world - as the tag itself feels cheap.

While Tata Managing Director Karl Slym says he won’t kill the Nano, he says the company will soon add improvements designed to breathe new life into the model -- which would bring prices closer to those of rival offerings.

The Nano’s marketing “didn’t gel with anybody,” Slym, 51, said over coffee in his spacious office filled with cricket and soccer memorabilia at Tata group headquarters in Mumbai. Scooter drivers weren’t attracted because others “don’t think I’m buying a car, they think I’m buying something between a two- wheeler and a car. Anyone who had a car didn’t want to buy it because it was supposed to be a two-wheeler replacement.”

Slym points to the Pixel, a Nano-based concept Tata showed at the Geneva Motor Show in 2011 as an example of what he has in mind for the brand. The two-door hatchback takes the skeleton of the Nano but adds “scissor” doors that rotate up from the front, an automatic transmission, and a diesel engine.

The Nano will be offered to “a wide variety of buyers and price points,” Slym said, without providing more detail.

Updating the existing Nano may not be enough, said Haritha Saranga, a professor at the Indian Institute of Management in Bangalore.

We hope that with this facelifted Nano in works, Tata Motors adds some volumes to its kitty. 

2 comments:

WORKING AND DOING SOME MAKEUP IN THE CURRENT NANO WONT MAKE ANY SENSE. IT AGAIN WILL CAUSE A BIG LOSS ONLY. WHAT HAPPENED WAS THAT THE NANO WAS NOT MADE AVAILABLE WHEN IT WAS SUPPOSED TO BE LAUNCHED OR WHEN THE MARKET WAS IN NEED NANO MADE DELAY AND COULD NOT MAKE THROUGH. NOW THIS TIME IT IS DIESEL ENGINE BOOM, ALL OTHER COMPANIES ARE PUTTING SMALL DIESEL ENGINE IN THEIR CURRENT MODELS AND STILL NANO IS VERY BACK AGAIN AND THINKING OF MODIFICATIONS ON THE PETROL NANO.. THINK WISE, CHOOSE THE RIGHT TIME...... "Nano Diesel" but with some modifications on the interior and exterior, which could be easily separated from Nano Petrol. THAT IS THAT TATA SHOULD THINK

Truly agree with you Mr. Arun VG

Post a comment

Twitter Delicious Facebook Digg Stumbleupon Favorites More