Wednesday, 17 April 2013

MINI Countryman begins local production in India at BMW's Chennai plant



BMW India confirmed to start the local production of MINI Countryman on the back of huge demand.  BMW's Chennai plant will be the first after Europe's plant to manufacture Countryman.  According to the company, the demand for the Mini brand has been overwhelming and in order to meet the steadily increasing demand, the automaker has come up with a production facility in India for the Mini.

The locally produced Mini Countryman will be available in two new diesel variants for the first time in India namely Mini Cooper D Countryman and Mini Cooper D Countryman High. Apart from the diesel offerings, Mini has also come up with a new petrol variant of Mini One Countryman, which will also be produced at BMW’s plant in Chennai. The Mini One Countryman will be the lowest priced Mini car in the automaker’s product portfolio in India. Other models such as the Mini Cooper, Cooper S, Cooper Convertible and Cooper S Countryman from the Mini stable apart from the latest offerings will continue their imports in India as Completely Built Units (CBU).

The Mini One Countryman retails at the lowest price of Rs. 23,50,000/-, Mini Cooper D Countryman comes with a price tag of Rs. 25,60,000 while the Mini Cooper D Countryman High will cost Rs. 28,90,000/- (All ex-showroom India). India is the 100th market for Mini’s global sales and it is a crucial market for the company, which is on a verge to expand its presence extensively. Mini has established five exclusive outlets across Delhi, Mumbai, Hyderabad and Bangalore. The BMW Chennai plant currently produces the BMW 3 Series, 5 Series, X1 and the X3. In 2013, the plant will also produce the facelifted BMW 7 Series and the BMW 1 Series. With the introduction of locally produced Mini Countryman, the automaker expects significant growth over the medium and long term. 

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