Monday, 8 April 2013

March 2013 Sales - Indian car market scenario



The car maker scenario in India is losing its shine globally. The global Auto makers which had a couple of months ago banked upon the huge growth in the Indian auto market and now shy to invest more in India and are refraining from making huge investments at one go - in short, they are getting "Cautious"

The Sales numbers in March 2013, which is otherwise supposed to be fastest growing months have lacked the luster. Below are the figures of each OEM and the analysis, what it could mean and the reason for each of them -

  • 10 out of 14 OEM's have performed a negative growth in March 2013 when compared to same month last year. The one's with positive figures are HM-Mitsubishi, Mahindra, Renault and Toyota. 
  • Overall the market suffered 13% drop in number in March 2013 when compared to March 2012.
  • Maruti Suzuki dropped by 4% however, if we analyze closely, the company's sold highest number of vehicles in a month during last 12 months. Top 4 models, Alto, Swift, Dzire and Ertiga combined 81% of Maruti's sales.
  • Hyundai's sales have come down despite of i10,i20, Elantra and Verna performing the best in their respective segments. Hyundai's sales were lowest in last three months. For the full year too, Hyundai's sales were down by more than 1%. The upcoming i10 diesel (Brilliant) should give relief to the carmaker.
  • Mahindra is yet again positive - banking on Diesel SUV's which have been great demand in India lately. Addition of Quanto, XUV 5OO have added weight to their portfolio and upcoming SsangYong's SUV's - S101 and other should further add to their growth. 
  • Chevrolet was again down - despite of addition of Sail siblings to its portfolio. Enjoy ,MPV, hope so should bring some relief to American carmaker.
  • Ford's performance has been dismal during this month, and for full year too. Seems like they desperately need EcoSport now.
  • Honda's sales though have been down in March 2013 whereas the carmaker despite of not having Diesel models in nits portfolio managed to grow by 35% when compared to last year. An addition of Amaze should improve its sales further and should cross 100,000 sales for the first time next year.
  • Nissan, Skoda and VW did poor once again in March 2013 however for the full year Nissan managed to register a growth of 11% but all other maintained to be in red category.
  • Toyota's have come up in a strong way in India and have managed to sell more than they did in last year, mainly due to addition of Etios siblings in their portfolio. Innova and Fortuner continue to lead the market in their respective segment.
  • Tata's performance have been something, nobody would have ever thought of. Tata's used to sell 10K numbers of Indica and Vista alone or even Tata's Nano used to sell 10K alone in a month. Now, Tata's full portfolio finds it difficult to cross 10K mark. Sold just 12K numbers in March.

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