Wednesday, 17 April 2013

Honda's cheapest bike "Dream Neo" launched in India at Rs 43,150 - to compete with Hero Splendor

If you are following Wheel-O-Mania continuously, you would be knowing that Honda Motorcycles India recently crossed Bajaj Auto to come at no.2 position for domestic sales. (More details could be viewed here). Now, Honda aims at targeting Hero in the domestic market and has even said that we will replace Hero to be at no.1 position in India in next three years.

With this theory in mind, Honda a couple of minutes ago launched their cheapest priced bike "Dream Neo" priced at INR 43,150 ex-showroom, New Delhi. The bike would directly compete with Hero's Splendor and Bajaj's Discover. So far, Honda's Dio two wheeler scooter was lowest priced vehicle at INR 44,718 in India. Hero currently sells its cheapest motorcycle 'HF Dawn' at a starting price of Rs 36,600 (ex-showroom, Delhi).

The aggressive pricing of the Dream Neo will help Honda, currently India's second largest two-wheeler maker by volume, into direct competition with the Splendor, currently the market leader in the 100-110 cc segment.

Honda's Dream Neo is a 110cc motorcycle with claimed fuel efficiency figure of 74 km/l. Incorporating Honda’s proprietary Honda Eco Technology (HET), with ‘improved piston and combustion chamber design’, and Intelligent Ignition Control, the Dream Neo aims to deliver best-in-class mileage with star features in a limited budget. On the performance front, the motorcycle puts out a max power of 8.36PS at 7500rpm and max torque of 8.63Nm at 5500rpm.

Talking about Honda’s strategic direction, Mr. Keita Muramatsa – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd., said, “Dream Neo is Honda’s next big leap towards creating deep inroads into the Indian commuter segment. Our newly opened Technical Centre comprising of R&D, Engineering, Purchase & Quality teams, overcame the challenge of improving mileage and meeting the competitive price point. Backed by our new product launches and network expansion, Honda aims to grow over 150% in 100-110cc motorcycle segment YoY. Overall, we are confident of customer demand for Honda 2 Wheelers and eye 43% growth with 39.3 lakh unit sales in FY’14.”

Elaborating on Dream Neo, Mr. Y. S. Guleria, Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said, “Creating a new paradigm in mass mobility, Dream Neo is Honda’s most affordable and most fuel efficient 2 Wheeler ever in India. While Dream Neo is loaded with attractive and best-in-class features like top mileage of 74 kmpl*, it is being delivered at a truly aggressive pricing to delight Indian customers. Finally, Dream Neo is a package which is hard to resist by 100-110cc mass motorcycle customers.”

The bike will be available in 3 variants -

  • Self/Drum/Alloy with tubeless tyre 
  • Kick/Drum/Alloy with tubeless tyre 
  • Kick/Drum/Spoke with tuff-up tube

The two-tone colours on offer for Dream Neo includes Black and Red Stripe, Black with Violet Stripes, Force Silver Metallic, Monsoon Grey Metallic, Midnight Blue Metallic and Alpha Red Metallic.

More to follow soon.


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