Tuesday, 2 April 2013

Daimler India Commercial Vehicle integrates Mercedes Benz Bus Division




Daimler India Commercial Vehicles, a 100% Daimler AG entity on Monday, announced the integration of Mercedes Benz Bus division with itself in India.

The sales of Mercedes Benz buses was handled by Mercedes Benz India Private Limited, post the integration DICV will take over the responsibility. The organisation for Buses has been transferred to DICV and will now operate from DICV's manufacturing plant at Oragadam, near Chennai. The Daimler Bus division at DICV is headed by Markus Villinger.

Llistosella, MD & CEO, DICV said, "The alignment of the Bus division with DICV is a logical step in integrating the Commercial Vehicle divisions of Daimler into one cohesive unit. This is in line with our global practice to ensure better synergies in various business verticals. With this alignment Daimler will be able to expand its presence in India through a dealer network oriented and trained in the operations of Commercial Vehicles"

Daimler Financial Services (DFS), another Daimler organization which is focused on captive finance for Daimler customers, will support the Bus business through its tailored financial product "Mercedes-Benz Financial". Further tie-ups through the existing relationship between DICV and various other Financial Institutions will also be explored.

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