Friday, 22 March 2013

Ford / JWT India could get into some sort of trouble for a sexist advertisement !



VW India, just a couple of months ago entered into a row of controversies over sexist comment on Twitter and now it could be Ford. Auto makers in India like to get famous - may it be through any of the reasons, seems like !

New York headquartered Global Advertising agency of Ford "JWT" is working on a new advertisement for Ford's Figo. The print ads recently hit the webspace and has started creating controversies. To showcase the Figo’s boot space, JWTIndia has used former Italian prime minister Mr Silvio Berlusconi as a prop in an ad that shows a beaming Mr Berlusconi with skimpily dressed women in the boot of Figo. 

In another ad, American hotel heiress Paris Hilton is depicted in a similar situation where in three women of Kardashian family have been packed inside the boot. 

This is now just, in another advertisement poster - the third one, Michael Schumacher is at the driver’s seat with other F1 driver’s like Sebastian Vettel, Fernando Alonso and Lewis Hamilton packed into the Figo’s boot.

When contacted Ford India senior persons, their response is as follows - 

“We deeply regret this incident and agree with our agency partners that it should have never happened. The posters are contrary to the standards of professionalism and decency within Ford and our agency partners. Together with our partners, we are reviewing approval and oversight processes to help ensure nothing like this ever happens again.“

Source - Indiancarsbikes

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