Friday, 29 March 2013

EcoSport’s pricing to challenge Maruti, Renault and even Hyundai

EcoSport might be taking a lot of time to launch now in India, but Ford is certainly working on something that you would have never ever thought about it. Ford hinted that the company could start the initial prices within INR 6 Lac, which means the starting price of base petrol version could be INR 5.9 or INR 5.99 Lac, and would compete with Hyundai's i20 hatchback and Maruti Suzuki's Compact sedan, Dzire, leave apart competing with Maruti Suzuki's Ertiga and Renault's Duster.

The car maker has also confirmed that the price of base version Petrol variant will be lower than the Renault Duster and the top end variant could be priced in the range of INR 9 Lac, which would again be lower than Renault's Duster, with top end variant placed in category of INR 11 Lac.

However, this seems reasonable enough but far from reality. If Ford manages to prices EcoSport at such a price in India, it could sell like hot cakes and could even add few numbers to the automotive industry and add to some growth of the slow moving auto market in India. The EcoSport would fall under less than 4 meter category and hence will be charged excise duty of 12% rather than Duster and Ertiga payig 27% as of now due to length more than 4 metres.

Ford's EcoSport will be recently displayed at various malls in India, however it was first spotted by Wheel-O-Mania at one of the dealers in Delhi-NCR. Ford EcoSport is currently running, "EcoSport Discoveries" contest and will be launching vehicle immediately after this promotional campaign gets over, which still have atleast 1.5 month to go. 


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