Friday, 21 December 2012

Tata Motors to launch Indica Vista D90 in January 2013 - Teaser campaign goes Live

Tata Motors is now ready to launch Indica D90 for the Indian market. The Indica when originally launched was targeted at the local audience however the car was more feasible to the cab drivers due to its benefits of space, good fuel economy, easy available workshops across India and fairly priced. This generated lots of  problems for Tata Motors as the targeted segment could not be catered to.

Tata Motors then decided to launch Vista which was more modern looking and was targeted at audience however the mistake that Tata Motors did was retaining the "Indica" badge on the car and naming "Indica Vista" which again left an impression on customer's mind of being a driver's car.

Tata Motors is now back with another initiative which will place it in comparison with other top luxury hatchbacks - Punto Grande 90 bhp and Hyundai i20. The new Indica Vista will be launched with 1.3L SDE engine producing 88 bhp of power.  Other new features on Indica Vista D90 will be -

  • Express down driver's window
  • Follow me home headlamps
  • Contrast roof

The launch is expected in January. To create hype around the car, the company has launched a teaser site with online contest where one has to spot the feature of the car. To participate in the contest click on the link:


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