Sunday, 23 December 2012

Maruti Suzuki to launch refreshed Dzire to challenge Brio Amaze



Maruti Suzuki to reportedly planning to freshen up its recently launched Swift Dzire to challenge the yet to be launched Honda Brio Amaze diesel compact sedan. The Dzire is currently the heart of the market as well as buyers, thanks to its high mileage, decent looks, low price and practicality. A senior official confirmed that the company is working on improving existing Dzire and will come out during the festive season.

The official did not confirm what the changes are in the new Dzire. There obviously won’t be any major structural changes because of the costs involved, given that the Dzire and the Swift are on the same platform, and with the Dzire coming in under 4-metres in length it qualifies for small car excise duty benefits.

There are few things which come to our mind which Maruti Suzuki should focus upon thereby making it even more practical car and even more value for money. The one thing which Maruti would for sure be working upon is by increasing the rear legroom by tinkering the seats and thereby providing more comfort to rear passengers. This could also be by providing bigger rear doors and would make ingress and egress of car easier. Other cosmetic changes could be fancying up the headlamps and taillamps - however we do not expecy any changes in the car technically.

On the other hand, Honda Cars India is planning to launch its first Diesel powered vehicle for India during the first quarter of Financial year 2013-14. The first diesel product from Honda would be a Brio Amaze as this has officially been confirmed by the Japanese car maker and is now officially brought up on Honda Cars Indian website. The car has already been launched in Thailand and the next market would be India. 

The Swift DZire is available with a starting price of INR 4.9 lakhs for the petrol variant while the entry level diesel LDI variant costs INR 6.02 lakhs ( all prices ex showroom Delhi). If The Honda Amaze's price is anywhere close to these figures, Honda can be sure of having a winner in its hands. The wait will finally be over soon and a new winner might emerge from Honda's stable.

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