Saturday, 10 November 2012

Official - Honda's first Diesel powered Vehicle, Brio sedan to be called AMAZE

The Japanese car maker, Honda Motor Co. today offficialy unveiled the name of the entry-level sedan that will be developed on the platform of Brio, the company added it could be called as "AMAZE" We had already been showing you the spy shots of Brio sedan. As already revealed, Brio sedan "Amaze" would be the Honda's first diesel powered vehicle for India.

The Honda Amaze will be a significant step for the company in India as it will be its first diesel car in India. Word is out that Honda is developing a 1.5 litre version of its new i-DTEC diesel engine and it is this mill that will do duty in the Amaze. The car will also be available with the 1.2 litre i-VTEC petrol engine that currently does duty in the Jazz and Brio hatchbacks. An automatic version of the petrol model is also likely.

The car would be launched only in Thailand and India - where in the first launch would be in Thailand this month and in India the car would come in April 2013.  The latest buzz in the market is that it would be an all aluminium engine and thus the overall sedan would be much lighter than other sedans in similar segment that currently prevails in the market. The company also reveals that the Diesel engine is being developed by Honda's F1 team and is expected to deliver an astonishingly brilliant fuel economy - rumours suggest it could be 22.5+ Kmpl - ARAI certified.

The Honda Amaze will be sub-four-metre in length and will hence benefit on the excise duty front and could post a serious threat to Maruti's Dzire, Mahindra's Verito and Toyota's Etios sedans. With the Amaze, Honda aims to capture another segment while sustaining the company’s core values of reliability, quality, performance and economy. This is why Honda insists on introducing the Amaze at affordable prices in India by intensifying local sourcing and production for greater cost effectiveness.

The Brio was developed exclusively for the Asian markets, and was introduced in Thailand and India in 2011, followed by Indonesia in 2012.

The car maker has recently also launched the Automatic vesion of Brio hatchback and based on similar speculations - Amaze Automatic could also be launched with a 1.2L Petrol engine since its biggest competitor Maruti Suzuki Dzire too has an automatic petrol variant.

The company is also planning to launch an MPV based on Brio platform and would then compete with Maruti's Ertiga.


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