Monday, 19 November 2012

JLR, Chery Automobile JV to set up manufacturing unit in China to build Jaguars and Land Rovers

China's burgeoning Luxury car market has set up an example to the outside world. In an yet another manufacturing plant set up in China by the JV collaboration of Chery Automobiles and Tata's JLR have laid the foundation stone for a new manufacturing facility to manufacture Jaguars and Land Rovers.

The plant is located at Changshu, near Shanghai in China and is a part of the 10.9 billion Yuan earmarked for the investment into this JV. It would also include a research and development center along with an engine manufacturing unit. The plant is scheduled to be completed by 2014.

The project includes the creation of a new partnership brand to assemble models tailored specifically for the Chinese market, including the marketing and distribution. The benefits of the joint venture to China include investment, job creation, advanced technology and low carbon solutions.

Speaking to reporters, Dr. Ralf Speth, Jaguar Land Rover Chief Executive Officer, and Yin Tongyao, Chairman and Chief Executive Officer of Chery Automobile Company Ltd, said: "We are delighted to have reached this milestone, achieved thanks to the understanding and foresight of the Chinese authorities and we want to thank them for recognising the potential of our joint venture in the fast-growing Chinese market.

"Together, we will now begin working in close collaboration on our partnership plans to harness the capabilities of our respective companies, to produce relevant, advanced models for Chinese consumers."


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