Saturday, 3 November 2012

Honda Brio to be exported to South Africa from India

Honda Cars India Limited, launched their small car - Brio for Indian market in September 2011. The car slowly gathered momentum in the market and started getting demand from outside countries as well.  Honda Cars India Limited (HCIL) has flagged off the exports to South Africa and other South African Development Community (SADC) countries like Malawi, Mozambique, Tanzania, Kenya, Zimbabwe, Zambia, Mauritius and Seychelles.

The first consignment of 390 units of Brio was loaded on a ship in presence of Mr. Hironori Kanayama, President and CEO, HCIL and senior port officials. The company has plans to export 1,600 units by the end of this fiscal and 4,000 units by the next fiscal.

The export model is only a bit different from the India origin. Except the two towing hooks provided (one at the front and another at the rear) and display of the VIN (Vehicle Identification Number) on the dashboard, it’s all the same. Those features are provided to meet some local regulations. Both manual and recently launched automatic variants are being exported.

Speaking about the entire ‘export-event’, Mr. Kanayama says - “We are delighted to flag off the first ever Brio export consignment to South Africa. The expansion of Honda’s export business is the first step towards developing India as another hub for export of certain models. It is also testimony to the quality of Honda cars and their components manufactured at our plants in India”.
We are looking to export other models as well, but still haven’t decided on the mix”, he added while speaking about future export plans.
Honda has now also decided to launch their Brio based sedan for Indian market, and this is not enough - The much awaited Diesel engine will also be launched in India in April 2013 in this Brio based sedan.


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