If a report by Top Gear is to be believed, Fiat is gearing up to launch the JEEP brand in India by next year. There has been a lot of news going around of Jeep's entry in India and step by step we see a lot of progress and seems like the stage is now all set for the brand's entry into India.
This might augment the Fiat's growth in India where the car maker is not at all doing good, atleast in the passenger market segment, however the Fiat's 1.3L SDE engine is in wide use by almost all the big marques in India. The launch of Jeep might increase the numbers, which usually struggle hard to reach in four digit numbers. Jeep is expected to follow the top-down approach by launching the costlier Grand Cherokee and Wrangler first followed by comparatively more affordable ones.
The Jeep's will first be brought down as CBU's and hence expect them to cost more in the starting. Stay tuned for more information on Jeep's entry in India.
This might augment the Fiat's growth in India where the car maker is not at all doing good, atleast in the passenger market segment, however the Fiat's 1.3L SDE engine is in wide use by almost all the big marques in India. The launch of Jeep might increase the numbers, which usually struggle hard to reach in four digit numbers. Jeep is expected to follow the top-down approach by launching the costlier Grand Cherokee and Wrangler first followed by comparatively more affordable ones.
The Jeep's will first be brought down as CBU's and hence expect them to cost more in the starting. Stay tuned for more information on Jeep's entry in India.
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