Wednesday, 17 October 2012

Basecamp launches Caravans in India priced at Rs 16 and Rs 22 Lac

Mumbai-based Basecamp, which markets various travel equipment and outdoor sports accessories, today forayed into auto homes segment with the launch of two variants of caravans priced up to Rs 22 lakh.
The company, which sells various international brands, including Victorinox, Maglite and Wenger, through its 15 stores in the country, plans to sell around 600 caravans in the next one year.
“In the first year, we plan to sell 600 units. If we could sell around this number then it would be very encouraging for us,” Anish Goel, Managing Director, Basecamp said here.
The company has entered into a pact with German firms Hymer and Dethleffs to sell two variants of caravan in the country.
The two caravan variants — Hymer Sporting 465 and Dethleffs New Line 410 TK, are priced at Rs 22 lakh and Rs 16 lakh, excluding taxes, respectively. These would be imported from Germany and later the company might look at manufacturing them in India to keep the costs low.

“First we will look at assembling here. Later, we would like to manufacture these caravans here, so that prices could be brought down so that we could cater to a large market,” Goel said.
On the overall revenues target, Goel said at an average price of Rs 18 lakh for one unit, sale of 600 units by next October would amount to over Rs 100 crore.
For setting up sales and other related infrastructure for the foray into the caravan segment, the company has already invested around Rs 10 crore, he said, adding it could invest more depending on demand.
Currently, the caravans would be delivered between 45-90 days from the time of order, Goel added.
Basecamp has also said it has tied up with Bharat Petroleum Corporation Ltd (BPCL) and Haryana Tourism Corporation to promote the caravan segment.
BPCL would provide parking facilities at their petrol pumps while Haryana Tourism would provide parking facilities at its Yatri Niwas compounds.


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