Wednesday, 5 September 2012

Volkswagen plans SUV for Indian market to challenge likes of Renault Duster and Ford EcoSport

Volkswagen plans to launch a Compact SUV for India to challenge the likes of Renault Duster and Ford EcoSport. Volkswagen President and MD Gerry Dorizas has said. "Different growth segments of multi-purpose vehicles or sports utility vehicles and small cars are the part of vision we have (for India)," Dorizas said on Tuesday. "We have to take small strides," he added.

Global rivals Renault and Maruti Suzuki have managed to generate sizeable volumes from their recently launched SUVs. The segment is also growing rapidly at a time when demand other type of vehicles is sluggish. Dorizas says the current focus is to build a strong foundation on the existing products, dealers, sales & after sales service.

Volkswagen India has been dabbling with the idea of bringing in the premium SUV 'Tiguan' those shares its underpinnings with the recently launched Audi Q3. The company has also globally showcased a couple of utility vehicles concept called "Volkswagen space up! Concept" and "Bulli Concept" which may spawn utility vehicles for Volkswagen to compete with Ford Ecosport, Renault Duster and the Maruti Ertiga in the future.

Meanwhile, in order to boost market share, Volkswagen India has planned to launch the facelifted version of New Polo and Vento for Indian market with added features, however the top end Highline variant would be fully loaded with features but with a reduced price tag of Rs 20,000 - Rs 50,000. Click here for more details. 


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