Friday, 28 September 2012

Mahindra Satyam launches its In-car infotainment system



Mahindra Satyam has announced the launch of its unique infotainment solution under the aegis of its connected vehicle concept.

Several players in this space have been focusing on bringing a standalone product offering to market, Mahindra Satyam has positioned itself as an end-to-end solution provider with this launch.

The solutions is differentiated with an automotive grade in-vehicle infotainment device integrated with an excellent service delivery platform to provide entire gamut of value-added services. It uses MirrorLink to emulate functionalities such as navigation, and multimedia capabilities. Some of the key features of the solution include - a unique user friendly health module, vehicle diagnostics system and seamless integration with app store.

"Mahindra Satyam's infotainment solution addresses some of the challenges that OEMs and Tier 1 automotive companies are facing, through faster time-to-market, and reduced costs. While the service delivery opens up several revenue streams for relevant industry players, the device is also frugally built to offer maximum value to consumers", said Karthikeyan Natarajan, Senior VP and head, Integrated Engineering Services, Mahindra Satyam.

With Mahindra, already having a substantial chunk of market share in the Indian automobile industry and this is only expected to grow in the North direction with the launch of bigger vehicle from Mahindra's SsangYong portfolio, the car maker is expected to use Mahindra Satyam's in-car infotainment system which will not only improve Mahindra's benefit but will also be good for end consumer as they will get an original OEM fitted product with more reliability.



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