Renault aims to move up the ladder and launch a new Luxury car brand - Initiale Paris. The car maker will compete with the trio - BMW, Audi and Mercedes which are present in the luxury segment. Renault’s entry into this highly competitive and profitable segment comes on the back of the French automaker’s alliance with Daimler, the group which owns the luxury marquee Mercedes Benz.
While Renault already builds the Citan panel van for Mercedes Benz, the French car maker also supplies the 1.5 Liter K9K turbo diesel engine to be used on the entry level A-Class and B-Class hatchbacks. It could also be possible that in future the Mercedes Benz cars are produced at Renault facilities for that matter Renault-Nissan factory in India to achieve the overall lower costs.
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