Tuesday, 28 August 2012

Mahindra's compact SUV 'Quanto' to be launched in second half of September - Priced apprx. 6 Lakh

India's largest utility vehicle maker, Mahindra & Mahindra has christened its compact sports utility vehicle (SUV) as 'Quanto', which will hit the market in the second half of September 2012. At a sub-4 meter length, the Quanto will be the smallest SUV in Mahindra's product portfolio, which is aimed at the buyers of diesel hatchback and entry level sedan customers.

Based on the 'Ingenio' platform, Quanto will be a sub-4 metre SUV, which will be powered by 1.5 litre diesel engine, thereby it will enjoy the excise duty of small cars. While, M&M has not revealed the prices yet, the SUV is likely to be priced between Rs 5.5-7.5 lakh. The launch comes at a time, when a lot of car buyers are graduating from small car to SUVs instead of sedans and the Quanto will also try to win away some of the prospective hatchback customers.

Pawan Goenka, president, automotive & farm equipment sectors, Mahindra & Mahindra said, "With the Quanto, Mahindra is aiming to fill a need gap in the Indian automotive market for a versatile and compact SUV. We are confident that with its unique value proposition, the Quanto will carve out a segment for itself in the market. We expect the Quanto to offer an exciting upgrade at a premium to customers who are otherwise looking for premium diesel hatchbacks or entry level diesel sedans."

The Quanto will cater to the needs of young urban India which enjoys an active lifestyle, added Goenka.
The statement issued by the company said, ""(Quanto) Derived from the word 'Quantum', the name has an association with the product promise of more space, more power, more seats and superior performance. The Quanto has the tough and rugged DNA of Mahindra SUVs, thus offering a distinctive advantage over hatchbacks and sedans.""


Post a Comment

Twitter Delicious Facebook Digg Stumbleupon Favorites More