Wednesday, 29 August 2012

Mahindra to start exporting XUV5OO to Europe from September 2012




Mahindra & Mahinda is now ready for the launch of its global product XUV 5OO to Europe after launching the SUV in Kenya.  The Mahindra XUV500 was destined to reach Europe in 2013 but Mahindra is very eager to begin next month. Spain which is now going through severe crisis will be the first market in Europe for XUV 5OO.

The XUV500 is currently exported to Australia and South Africa. However, it will be a challenge for Mahindra to sell the XUV500 in the more mature European market which has auto giants such as Ford, General Motors and Renault in that segment. The XUV500 will compete against very strong competitors like the Dacia Duster and Nissan Juke. Products like these have been around for a few years and have strong demand.

The car maker launched this SUV in India with an initial capacity to manufacture 2,000 units a month at its Chakan plant, however seeing the response from customers the car maker has to increase the production levels to 4,000 vehicles a month and Mr. Anand Mahindra has now decided to increase the production to 5,000 vehicles a month to cater to the increasing domestic demand and also to the export markets. The SUV is also exported to Australia and South African markets.

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