Tuesday, 7 August 2012

Ford EcoSport begins production in Brazil - to be launched in India in January 2013

Ford EcoSport has started the production in Brazil for the much anticipated product - Ford EcoSport, Compact SUV from Ford which the company claims to be flagship product and will increase the market share of the company significantly.

The EcoSport is also the first global Ford product that is assembled in that country. IAB readers were told that production of the Fiesta facelift, assumed to be the second global product from Brazil, will begin in the next few months. The first unit to emerge from the assembly lines was a 1.6i Flex Freestyle trim sporting a silver gray body color. This car is already taken by a customer who made the deposit in the pre-sale bookings.

Ford Brazil had already started the promotion activities for the car and Ford has already revealed the prices of the car. The car maker has received 1300 bookings of this car and is scheduled to be launched in Brazil any time now.

The car is anticipated to be launched in Indian market in January 2013.


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