BMW India has launched the innovative BMW Mobile Showrooms to reach customers in emerging markets across India.The BMW Mobile Showroom will reach cities that have the potential to be covered under the existing BMW sales and service network. Covering seven states, the BMW Mobile showroom will visit Karnal (Haryana), Agra (Uttar Pradesh), Dehradun (Uttarakhand), Jamshedpur (Jharkhand), Patna (Bihar), Bhopal (Madhya Pradesh), and Nashik, Maharashtra.
Speaking on the initiative, Andreas Schaaf, President of BMW India, said that the weather proof air-conditioned showrooms would give potential fans and customers in these areas a chance to participate in the BMW experience. Along with the showrooms, BMW will also be offering 100 per cent finance on all models that will be on display.
Dr. Andreas Schaaf, President, BMW Group India, said, “BMW India is the pioneer in bringing luxurious dealerships to India. We are the first luxury car manufacturer in India to take this experience a step ahead and closer to our customers in the emerging markets with the BMW Mobile Showroom. Today, BMW India has millions of fans and many of them come from emerging cities. With this unique travelling showroom, we wish to bring as many customers to the BMW fold and make them experience BMW and the sheer driving pleasure.”
Currently, BMW India has 25 sales outlets in the Indian market. By end of 2012, BMW India will aggressively expand its dealer network by increasing the number of sales outlets to 40 across major metropolitan centres and emerging markets across India.
Recently, Audi also launched Audi City, to connect to customers just by a touch, click here for details.
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