Saturday, 28 July 2012

VW engineers to work more on Up! for the emerging markets

Volkwagen Up! has been caught several times by our team at Delhi & even in Pune. This makes us reassure that the germany based car maker is serious about launching this small car for mass market in India.

Autoesporte reports that the German engineers are working on expanding dimensions of the UP! Volkswagen will be increasing the space at the rear for the emerging markets. The UP! was introduced as a four seater in Europe. However, in emerging markets rear passenger space is a plus point if it can carry 3 people.

Volkswagen will increase the bootspace by moving the spare wheel below the body. The capacity of the fuel tank will also be increased. We expect the interior and exterior design to also go through some changes to make it cheaper to manufacture.

Volkswagen India has always conveyed that it is very keen to introduce the UP! in India. However, the final decision will be taken only by 2012 year end. VW India wants to grab the market share from the Hyundai i10, Maruti Suzuki Wagon R and Chevrolet Beat to become a dominant player in India. A re-engineered VW UP! will not only be cheaper to manufacture but can also be aggressively priced against the competition in a price sensitive market.

Stay tuned for more information.


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