Mercedes Benz finally unveils the B Class for Indian market at Buddh International Circuit. The car maker which has been losing market share to BMW and Audi has now planned to launch a sub INR 25 Lakh car in India. This will be Mercedes cheapest offering for the Indian market.
The 2012 B Class will be introduced in India as India’s first Sports Tourer. To promote it, Mercedes has launched The ‘Ultimate Touring Trail’ which is on the similar lines of Mahindra Great Escape. Fellow Mercedes B Class owners will be invited to exciting adventure activities such as sky diving, SCUBA diving etc.
The new B Class will be loaded with features like-
The 2012 B Class will be introduced in India as India’s first Sports Tourer. To promote it, Mercedes has launched The ‘Ultimate Touring Trail’ which is on the similar lines of Mahindra Great Escape. Fellow Mercedes B Class owners will be invited to exciting adventure activities such as sky diving, SCUBA diving etc.
The new B Class will be loaded with features like-
- Speed Limit Assist
- Active Parking Assist
- Brake Hold and Hill Hold Function
- Distronic Plus
- Blind Spot Detection System
- Adaptive Headlamp Assist
The car maker makes a point to specify that it is just a display / unveiling of the car and not the launch. The car maker also claims that the mileage that this car will deliver will be 30-40% over the sedans. For now, the B Class will be a volume model for Mercedes India. Hopefully, it will be the cheapest Mercedes that money can buy. Mercedes is trying to garner 15-20% of the 20-25 lakh rupee segment with the B-Class. One could say, that the B Class is a stop gap arrangement until the GLA crossover hits the stand in 2014. Also, a new website which says readytobe.in is launched by Mercedes.
Stay tuned for more information on Mercedes Benz B Class.
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