Ford's upcoming EcoSport which has already created huge buzz during the 2012 Auto Expo in India will be ready for a roll out some where in January 2013. We had earlier shown you the car was ready in Brazil and was testing. The car was also seen testing in India but the carmaker says it has no plans to launch the car in this year, and will be launched early next year.
Earlier, we saw that Ford has started promotion of EcoSport in Brazil and that too in an unique way along with Football players at the ground.
However as per the news, Ford EcoSport will be launched in Brazil in the month of August. The date is estimated to fall between the 3rd and 5th of August in the famous Praia da Pipa, Rio Grande do Norte.
The impatient Brazilians interested to buy the EcoSport can pre-book it tomorrow. Ford Brazil has adopted another unique marketing strategy to start the pre-bookings of the EcoSport. There will be an event conducted at Farringdon Park in Porto Alegre. A Ford EcoSport will suspended by crane, and descend a little each time the ‘like’ button (which is next to the crane) is pressed.
When the car hits the ground, enrollments will be open on the www.novoecosport.com.br