Just days before Audi launched its SUV for the Indian market, Q3 which will be a strong rival to BMW's existing X1.
Called “Start Young”, the video has a distinct Indian appeal, right from the car used to the people and the city featured in it. Start Young signifies the positioning of the Audi Q3, in that it targets the younger and first time Audi buyers. The Q3 has therefore been positioned as the entry level model in Audi’s range, at a very attractive price of under INR 26 lakhs for the base variant, which comes with a 2 liter, 177 Bhp-350 Nm, turbo diesel engine. The pricing is bang in the middle of BMW X1 territory and the Q3 is expected to give the X1 stiff competition.
Bollywood actor John Abraham is featured in this video and the actor’s youthful appeal seems like an attempt by Audi to match the pulse of the younger Indians. Audi India’s association with Bollywood and other celebrities in India has been on the upswing in recent years. Names like Lisa Ray, Gul Panag and Katrina Kaif have been a part of Audi’s various launch campaigns. Most recently, Gul Panag was seen reveling in the Audi S4′s media drive on the Buddh International Circuit, while Lisa Ray and Katrina Kaif unveiled the Q3 crossover at the 2012 Indian Auto Expo in January, this year.
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