Friday, 25 May 2012

Toyota Etios sales crosses 1 lakh mark, to increase production by 80% by 2013



Japanese auto major, Toyota Kirloskar Motors has crossed a significant milestone of selling 1 lakh Etios series - Etios sedan and Etios Liva small car, since launching the car in December of 2010. Despite the tough market environment, the car has received good response from the market. encouraged by the response, the company now plans to ramp up the production capacity of Etios Series cars to 2,10,000 units from 1,20,000 units by early 2013.

Hiroshi Nakagawa, managing director, TKM said "This is an important milestone. We thank the one lakh customers who have trusted the brand and also appreciated it. Despite unforeseen and unfortunate events like tsunami in Japan and the floods in Thailand, we have been able to achieve the one lakh mark."

Etios, the first product specifically made for the Indian market has also been rolled out in the international markets. The company shipped its first consignment to South Africa in April of 2012 and plans to export 20,000 units annually.The company is aiming to take the localisation level on the car from 70% to 90% in 2013, with key components like engine and transmission slated to be produced locally, it will help the company overcome depreciating rupee.

Approximately 100,000 engines will be produced per year starting in the third quarter of 2012 and about 240,000 transmissions a year by early 2013. The domestic production of engine and transmission for the Etios and Etios Liva will be carried out at Toyota Kirloskar Auto parts.Sandeep Singh, deputy managing director, marketing, TKM added "The number reflects how the Etios family has grown and how Etios and Etios Liva has become a household brand in India. This is a small yet very important milestone in this large project that will place TKM on a higher pedestal in the global operations of Toyota."

In order to reach out to more customers with Etios, Toyota has also expanded its reach to over 175 outlets, which it plans to further scale it up to 220 by early 2013 and 25 of these additional outlets will be in the semi-urban rural areas.


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