Saturday, 19 May 2012

FIAT reinforces India commitment - Launches Punto Sport & inaugurates another Caffe




FIAT India Automobiles today inaugurated its second exclusive FIAT Caffé in
Pune’s up market locality, Koregaon Park. This was shortly after the launch of its first Caffé in the
national capital and its first exclusive dealership in Hyderabad. FIAT Caffé has been aesthetically
designed in line with FIAT brand’s value of technology and style. The 6,300 sq ft Caffé with a frontage
of 70 feet is designed to give the real FIAT experience to customers. The operations of the Caffé
will be managed by Millennium Drive- one of the leading automobiles dealers in Pune. FIAT Caffé
was decked up with ‘Motor Sports’ theme to also announce the launch of the limited edition ‘Punto
Sport’ MULTIJET diesel.

FIAT Caffé has a mezzanine floor with a lounge at the Café bar. Customers can go through the latest
FIAT India cars on display, take a test drive, and browse through FIAT worldwide or FIAT India details,
guided by specially trained personnel. The collection of international FIAT merchandise is available
for sale, giant 3X3 video walls and TV screens running FIAT ads. An in house library features books
on FIAT’s glorious history, the various sub brands, its sister companies and also available will be Auto
and Lifestyle magazines. The Caffé will hold event round the year and is expected to go beyond being
a car showroom and become a destination of choice for stylish and progressive audience.

FIAT’s limited edition “Punto Sport”, MULTIJET diesel is expected to deliver an exciting ownership
experience. With its assortment of best-in-class features the new Punto sport is the epitome of
Italian design and ingenuity. Punto Sport has a class of its own, given its features and highlights. Apart
from setting high standards with its gorgeous looks and style, the Punto Sport MULTIJET diesel is also
poised to power through the competition, provide great economy and create a new benchmark for
diesel hatchbacks in India.

Speaking on occasion, Mr. Enrico Atanasio, Head- Commercial, FIAT India Automobiles Ltd said, “At
FIAT, we believe in providing our customers with newer and better cars designed with the best-in-
class comfort and technology. We are hopeful that the new limited edition variant of the Punto Sport
will be well-received by our customers and will succeed in delighting them. We are committed to the
Indian market and with this Caffé we aim to offer the real FIAT experience. This is a step towards
ramping up our direct presence in India and we will continue to remain aggressive on this front in the
future”

On this occasion, Mr. Neelesh Naik, Proprietor Millennium Drive said, “We are extremely proud to
be associated with FIAT India and are committed to providing our customers in Pune a premium
experience. There are only 12 such FIAT Image points across the world and it is a matter of great
prestige to be selected to operate the FIAT Caffé for India.”

The sporty version will be made available in 3 colours – White, Black and Red. The car will be made
available in diesel for its loyal patrons who like style combined with performance and also economy
conscious. The Punto sport offers best of both worlds – best in class Power (93 ps) and great fuel
efficiency (20.5 km/l), that too at a very competitive price.

Already setting the standard with its gorgeous looks and style, the Punto 90 HP has already created
a new benchmark for diesel hatchbacks in India. The car has won numerous accolades in the Indian
auto sector.

Car of the Year Award 2009 for Premium Hatchback - ET Zigwheels
Car with the Best Styling & Design by UTV Autocar Awards - 2010
The Most Beautiful Car of the year by BBC Top Gear -2009

Highlights of the limited edition 90 hp Punto Sport:

Premium Chrome accented interiors
Red stitching on Seats, Leather Gear Knob & Gear Cover
Stylish Body Decals (side & rear), with ‘Sport’ branding
Sporty Aluminum Pedals
Decal colour coded ORVMs (mirrors)
Chrome Exhaust Tip
Punto branded Door Sill

The above are in addition to the long list of features such as Dual Stage Airbags, ABS with EBD,
Automatic Climate Control, Blue & Me technology, Integrated CD/MP3 player with USB, Alloy wheels
with the widest tyres (in the category) and Chrome exterior door handles.

Ex-showroom price New Delhi - 736,154 INR
Ex-showroom price Mumbai     - 758,766 INR
Ex-showroom price Pune          - 736,869 INR

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