Friday, 20 April 2012

With Maruti Ertiga selling like Hot Cake, MSIL needs to fasten launch of Xa-Alpha SUV




Maruti Suzuki, the undisputed market leader for Passenger Car market in India, is gearing up to place its strong foot in the Indian Utility Vehicle market. Currently dominated by Mahindra & Mahindra, India's largest UV maker.

Maruti Suzuki has recently launched its LUV, Ertiga, which is reported to have placed 11,000 bookings in just 5 days of launch. Ertiga, is surely going to be a hit for Toyota's Innova. The car maker has seen the response of Ertiga and now needs to fasten the process of launch of Xa-Alpha, though this process might take another 2-3 years for a formal launch,  but Maruti should seriously consider to enter the UV segment in India, to regain the lost market share and be the undisputed market leader in India.

What are your thoughts on this one !!

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