Monday, 16 April 2012

New Maruti Suzuki Swift Alpha edition launched in India - prices remain the same

Maruti Suzuki has launched the new Swift Alpha variant with additional features at no extra cost. The car maker has started looking Volkswagen as a big competitor and has now applied the similar strategy which was applied by VW in its Polo & Vento as IPL edition. The additional features in the car includes:

  • Interior Style Kit
  • Music System with Bluetooth
  • Speakers
  • Seat Cover
  • Designer Mat
  • Comfi Range accessories
  • Door Visor
  • Door Sill Guard
  • Mud Flap
  • Rear spoiler
However, the alpha variant is available only on Petrol and not on Diesel. This might also be the strategy of the car maker to improve upon the Sales of Petrol variant as since the launch of new swift, the car maker is reported to be selling 80% of the Diesel variant and 20% of the Petrol.


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