Sunday, 22 April 2012

Fiat should bring Viaggio to India - what's your take on this ?

Fiat India has been struggling to make space for itself in the Indian market, though the car maker has launched some of the fantastic product range including Punto and Linea in India. Moreover, the car maker has also planned to open separate showrooms especially for Fiat cars, apart from Fiat Caffe in India. The car maker has now revealed its Viaggio globally but has not revealed any plans yet to bring the car in India.

The 2013 Fiat Viaggio comes with a host of stylistic changes, to differentiate it from the Dodge Dart. The headlamps are restyled, the grille gets the chrome treatment and the front bumper is reshaped. At the rear, the Viaggio also gets another dollop of chrome with LED tail lamps. The alloy wheel design is also another stylistic change on the Viaggio, when compared to the Dart. While Fiat does have a range of Multijet diesel engines in varying capacities, ranging from 1.3 liters to 1.9 Liters, the Viaggio might get this engine if it is sold in other markets like Europe, where demand for diesel engines is typically high.

We think the car should be brought to India, so that it adds to its portfolio of sedans, however, the launch of Viaagio in India could also cannibalize its Linea market in India. What do you think about it ?


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