Friday, 2 March 2012

Official : Nissan to launch its Cheap brand, Datsun for India, Indonesia and Russia

Before the Chinese plan to come and rule with the low priced cars in India, the already present OEM's are already gearing up for the challenge and are planning to launch a separate low cost automobile brands which would play on volumes but low on profit.

Nissan Motor Co plans to launch cheap automobiles tailored for emerging markets under its old Datsun brand in 2014, the Nikkei newspaper reported, as it revs up efforts to tap into fast-growth countries.The vehicles, priced around 500,000 yen, will initially be built and sold in India, Indonesia and Russia, the Nikkei said. Japan's No 2 automaker hopes to sell 300,000 Datsuns a year soon, the paper said, without citing sources.

Nissan has been pushing rapidly into emerging markets, including through a partnership with Ashok Leyland Ltd (ASOK.NS) in India and a recently announced factory in Brazil, where it aims to triple its market share by 2016.

The move would also follow the reboot of other auto industry brands that were discontinued in the 1970s and 80s, such as the Dodge Dart and the Toyota 86, which will be re-released in April.

The new models from Datsun will be tailor made for each market separately and will mark its presence in these emerging markets including India, Russia and Indonesia.

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