Monday, 5 March 2012

Analysis : Model Wise/Car Wise Sales in February 2012

The Sales in February 2012 have been the highest so far during the year, beating all the expectations, and even the record sales experienced in January 2012. However, is the growth seen during the year is a sustained one ?

As seen during the month, the New Car Sales have been due to new model launched and hence a question on sustained growth arises. The Indian Automobile Industry already with less margins, is now dependent on new models Sales and that too at competitive prices.

Click on the Image below to zoom and have an enlarged view.

Analysis of the Market shows :

1. The growth is due to the New Model Sales only.
2. Eon crosses 10K sales for the first time.
3. New Xylo & XUV 5OO from Mahindra made a significant effect to add Sales.
4. New Swift & Dzire with second & third slots.
5. Maruti Suzuki Alto being on the top yet again.
6. Skoda's Rapid goes well beyond expectations, does Rapidly well.
7. Exceptional performance by Honda City, we wonder what will happen when Diesel City hits the market.
8. Other new models like Sunny, Etios and Liva contributed to a good extent. 


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