Thursday, 2 February 2012

Mercedes Benz inaugurates TRENDZ concept Store at UB City Mall, Bangalore



Mercedes-Benz India inaugurated the Trendz concept store at the UB City mall. Trendz is a concept that will allow customers to experience the look and feel of Benz products.

On display was the newly-introduced SLS AMG Roadster, which was first showcased in the Auto Expo in New Delhi recently, and a DTM racing car. Trendz is also a place to register for the AMG Performance Driving Academy, which was launched in January.

Mercedes-Benz India said, “Trendz is meant for our discerning customers and the young aspirers of the society who are uninhibited about their choices and like to be a part of the brand by connecting with its latest offerings. This amazing store is designed for customers, prospects, enthusiasts and provides the right mix for an exclusive social interaction. It fits perfectly with our new brand initiative mb. Feel it! which we launched at the recently concluded Auto Expo in Delhi. This long term mall display concept is a part of our new “Go to customer” strategy and we are confidant of its success”.

Trendz will display DTM racing car and customers eager to register for Performance Driving Academy can also do so at the store itself, as bookings have already commenced. TRENDZ store is situated in Bangalore's popular UB City Mall. Mercedes Benz via Trendz, would like to connect with young and premium customers in the south India.

Outlining future introductions from the Mercedez-Benz line-up, Mitra said: “The B Class should be out by the end of 2012, A Class in 2013 and the SUVs by 2014. By 2014-15, the entire line-up should be in India.”

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