Saturday, 18 February 2012

Lexus launches TORI 500 iPhone app racing game - VIDEO

Being the Official Automotive Marketing partner of the Sports Illustrated Swimsuit property was just the excuse Lexus needed to get in touch with swimsuit model Tori Praver. Lexus knew what they wanted and they did exactly the same.

The multifaceted campaign includes iOS apps, print and video ads and some other stuff, but the coolest part of it is a race track, called TORI 500, Lexus has designed based on the actual curves of SI supermodel Tori Praver.

"The Lexus team began," reads the press release, "by photographing Tori -- being sure to capitalize on her curves -- in poses that mimicked the angles and curvature of a true racetrack."

Unfortunately, only two professional drivers were allowed to race around the 1-to-12000-inch scale form of a giant bikini model. Now everyone (with an iOS device) can! Nothing creepy about that. Not even a little.

The game is available now in the app store and rated 12+ fr "infrequent/mild sexual content or nudity"

Also, watch the accompanying Video for more details.

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