Monday, 20 February 2012

Honda to launch new 150 cc Sports bike (CBR 150R) at Rs 1.15 Lakh in India in March 2012



Honda Motorcycle and Scooter India (HMSI) is readying for the launch of a new sports bike next month. The forthcoming product, the country's third largest two-wheeler producer said, would take on Bajaj Auto's freshly-introduced product under the KTM brand.

The CBR 150R of the Japanese subsidiary to be launch in March is priced at about Rs 115,000, pitting it directly against the KTM Duke 200 (Rs 117,000). Only last month had Bajaj Auto, India's second largest two-wheeler maker, launched the Austrian-brand street bike.

The CBR 150R, powered by engine of around 150cc, is a downsized clone of the popular CBR 250R that HMSI sells at little over Rs 145,000. The new bike will also compete against Yamaha's R15 sports bike, which recently received a face-lift and is priced at Rs 107,000.

The CBR 150R, powered by engine of around 150cc, is a downsized clone of the popular CBR 250R that HMSI sells at little over Rs 145,000. The new bike will also compete against Yamaha's R15 sports bike, which recently received a face-lift and is priced at Rs 107,000.

Though Bajaj's KTM bike offers better power with a slightly bigger engine in straight comparison, HMSI chose to price its CBR 150R at a premium than Yamaha and fractionally lower than KTM Duke.

HMSI had showcased the CBR 150R at the Auto Expo early last month without disclosing price details. The bike, which will be fully built in India, had received strong response from the visitors, according to company officials.

The company hopes to sell more than 3,500 units of the CBR 150R every month after its launch. Currently, Yamaha's R15 version 2.0 clocks sales of around 3,000 units per month.

Besides the commuter segment bikes, the company is lining up latest versions of imported models, such as the CB1000R and the CBR Fireblade for launch.

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