Friday, 24 February 2012

Hero MotoCorp ties up with US based Erik Buell Racing to make Superbikes

Two-wheeler major Hero MotoCorp said it has entered into a strategic partnership with US-based Erik Buell Racing for technology and design collaboration to develop high-speed motorcycles.

"As part of the partnership, (Hero) will receive support in terms of cutting-edge technology and design to develop future models from EBR," the company said in a statement.Hero exited a 26-year-long joint venture with Japan's Honda Motor Co last March.

Speaking at the announcement, Pawan Munjal managing director and chief executive officer of Hero MotoCorp said, “The Indian two-wheeler industry is set to evolve and it is only natural that as the a market leader, we are driving this change.

As part of the plan, Buell will play an integral part in giving shape to some of my dream two-wheelers for the discerning youth of today. “Erik F Buell, chairman and CTO of EBR said, “EBR is delighted to partner with a company as iconic as Hero MotoCorp. Both Hero and EBR share the common commitment of manufacturing world class two-wheelers with technology of the future.”


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