Saturday, 18 February 2012

BMW opens 8.6-acre flagship showroom in Abu Dhabi - Largest ever showroom, Images



Abu Dhabi Motors, the exclusive importer of the BMW Group in Abu Dhabi and Al Ain, will launch the world's biggest BMW Group showroom in Abu Dhabi on 14 February.

The Persian Gulf emirate is the location of a new showroom that was just opened this week after a three-year construction project that cost 300 million dirhams – equivalent to over $80 million. All in all, the showroom measures a massive 35,000 square meters. That works out to some 377,000 square feet or 8.6 acres of space, allowing BMW to lay claim to the largest showroom in the world. That's a whole lot of elbow room for the company's 7 Series range, the company's most popular model line in the Middle East.

The new showroom facility that will be the biggest worldwide for BMW Group will be divided between Rolls-Royce, BMW, MINI, Motorrad and BMW Premium Selection, the company’s pre-owned vehicle division.

This will be joined by a range of pre-owned vehicles, as well as a service area that will be able to handle 120 vehicles at a time, with the facility also including a shopping and boutique area, which will sell BMW and MINI fashion items, as well as original parts and accessories.

The UAE remained the biggest market, accounting for 47 per cent of BMW Group Middle East’s 2011 sales. Abu Dhabi was the highest volume selling market, with a 23 per cent growth and 4,436 cars sold while Dubai also witnessed an increase of 23 per cent with 4,395 cars sold.The company’s flagship BMW 7 Series remained the highest volume selling model with 4,511 cars sold.

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