Tuesday, 3 January 2012

Volkswagen enters into used car business "Das WeltAuto" in India

German Automaker Volkswagen AG has showed its serious commitment for the Indian market as well as its aim to be number one automaker by 2018.

The car maker has entered into used car market in India under the brand name "Das WeltAuto" and will sell both VW brand as well as non-VW brand Volkswagen Group Sales India Member of Board and Director Neeraj Garg told reporters here.

He said VW will set up about two to three 'Das WeltAuto' showrooms in India during the first half of the year. With a healthy customer base and a strong network established in the market over the last couple of years, it has encouraged us to bring in our global pre-owned car business into the country."

Asked about the investment involved in the new venture, he said it will be borne by the company's dealers, who would set up separate showrooms for the used cars.

"About 30 per cent of all the inquiries that we get at our showrooms are for exchange. While we may not be able to convert all of them into purchases, we are definitely looking to tap them as well," Garg said.

We would just say that the competition is getting tougher day by day in the Indian auto market but with the pace with which Indian auto market is growing and with real uncertainties, we can just say its gonna be most interesting market all across the globe.


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