Friday, 6 January 2012

Maruti Suzuki unveils Ertiga Compact MPV in India - Live Auto Expo 2012 Delhi



Maruti Suzuki unveiled the Ertiga at the Auto Expo and said that the market launch will take place in end of March or beginning of April. This is the first time that the car has been showcased at any event and marks the company's entry into the Utility Vehicle (UV) segment. It has been developed by the manufacturer after the excellent response it received for the R3 concept model that it showcased at Auto Expo 2010. This car will help the company make its presence felt in the booming UV segment of India.

Kenichi Ayukawa Managing Officer, Executive General Manager of Suzuki Motor Corporation says compact, small, light weight and efficient cars hold the future. Ertiga is designed for families that are socially connected.
According to Maruti Suzuki, what does the MPV customer want?
Supporting lifestyle, daily stress free city driving and car that fits their aspirations – Designed for changing lifestyles – easy to maneuver and park – offers them higher status but is easy to use.
Compact MPV – Maruti calls it as India’s first compact 3 row MPV – 4,265mm long, 1,695mm wide, 1,685mm tall and 2,745mm wheelbase – class-leading fuel economy – 1.4-liter VVT petrol engine making 70KW/130Nm and 1.3L diesel engine with 66KW/200Nm
ARAI fuel efficiency figure of 20.77kmpl for the diesel and 16.02kmpl for the petrol.
Safety features – ABS, EBD, Airbags and Immobilizer

According to Maruti Suzuki, the USP of the car is its compact size, which gives it an edge over the bulky SUVs currently present in the Indian market. The car will be placed by the company in the MPV sub-segment, which is responsible for 9 per cent market share of the Indian auto industry. Moreover, with the new Ertiga, the company has shown that it is not averse to taking risks and experimentation.

The car has been assimilated with 1.4 litre K-14 VVT petrol engine and high powered Super Turbo DDiS diesel engine. The Ertiga will be the first car in Suzuki's portfolio to have this petrol engine. In terms of designing, Maruti Suzuki has created the car such that it will appeal to youthful lifestyle of modern families of India, which are known for activeness, mobility and social connectivity. The compact size, ease of driving on city roads and judicious utilisation of space are the highlights of Ertiga. Indian families can use the new Ertiga for travelling in the cities for work, shopping and dining as well as for undertaking journeys to suburbs and long distance drives during holidays.

As per Maruti Suzuki, the car will be manufactured at its Gurgaon plant and should be mass produced to cater to the demand of the buyers. The company has said that it may consider other such products depending upon the target audience's response to the Ertiga.

Internationally speaking, the new Ertiga will show the world that Suzuki can render ample space to a vehicle with compact dimensions. In fact, the manufacturer has created a new segment altogether with this car, compact MPV, giving the world its first small MPV. Apart from this compact MPV, Suzuki has also showcased three new compact vehicles, namely MR Wagon, Solio and Palette, along with the concept SUV XA Alpha.

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